SGF Village
Privacy Policy
SGF Village is committed to ensuring that your privacy is protected and is fully compliant with The Data Protection Act 1998 and the General Data Protection Regulation (GDPR).
We have set out below how the SGF Village uses and protects information that you provide when you use this website or visit us in person. This privacy notice tells you what to expect us to do with your personal information.
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Our contact details
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What information we collect, use, and why
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Lawful bases and data protection rights
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Where we get personal information from
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How long we keep information
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Who we share information with
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How to complain
SGF Village may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2026
Contact details
Post: The Cottage, Bath Street, , CHEDDAR, Somerset, BS27 3AA
Email: info@sgfvillage.co.uk
Information we collect
We collect or use the following information to provide you with our services and goods:
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Names and contact details
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Address
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Payment details (including card or bank information for transfers and direct debits)
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Information relating to loyalty programmes
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Website user information (including user journeys and cookie tracking)
We collect or use the following information for service updates or marketing purposes:
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Names and contact details
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Addresses
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Marketing preferences
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Website and app user journey information
Cookies and their purpose
We do monitor website visitor traffic through Google Analytics.
For detailed information about Data Privacy Rights or Cookies in particular, please visit the Information Commission Office, View the EU GDPR Privacy Directive or visit allaboutcookies.org.
In summary there are 3 classifications of 'Cookies':
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Duration Cookies -
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Session cookies – which include temporary Session Cookies that expire once you close your browser (or once your session ends).
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Persistent cookies — Those that remain on your computer/tablet/phone etc until you erase them or your browser does, depending on the cookie’s expiration date.
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Provenance Cookies
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First-party cookies — put on your device directly by the website you are visiting.
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Third-party cookies — placed on your device by a third party like an advertiser or an analytic system.
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Purpose Cookies - which has four categories:
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The first are 'Strictly necessary cookies’, these are used in transactional websites and their role is to remember your selections as you move through the purchase process.
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The second are ‘Functional Cookies’, which allow a website to remember personalisation choices you have made in the past - language, region (e.g. weather reports) user name and password so you can log in automatically etc
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The third - Statics Cookies or 'Performance Cookies' - collect information about how you use a website, which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.
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The final category of Cookies - 'Marketing Cookies' - are those that track online activity and deliver relevant adverts to you based on your browsing activity and interaction with those brands.
Of the four categories of Cookies, SGF Village's website uses all but the 'Marketing Cookies". We do not carry advertising cookies and we do not sell your data to any third parties.
As mentioned in the details above, these 'performance' cookies are used solely to provide us with information about the performance of the website and do not capture information that identifies a visitor, e.g. pageviews, page errors. The information for this Cookies is aggregated and therefore anonymous.
When you land on our site you will be notified that the site uses Cookies and will be given the opportunity to proceed.
To find out how to delete and/or manage your Cookie history, please visit allaboutcookies.org.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
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Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
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Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
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Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
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Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
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Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
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Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
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Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
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Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
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Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from and how long we keep it
We obtain the data directly from you. We share you information ONLY with Data processers - e.g. the payment processer who facilitates your card payment when you pay for your food and drink.
We do not sell or share your data with other third parties.
How long we keep information:
In line with Government requirements - HMRC Tax & VAT requirements and legal claims and the limitation act, we must keep payment records for at least 6 years. However, the Information Commissioner's Office (ICO) emphasizes that under UK GDPR, personal data should not be kept for "longer than is necessary" and once the legal requirement has passed, we are required to securely delete or anonymise the data unless you have requested otherwise. e.g. signing up to our updates.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the bottom of this page.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online.
Links to other websites
Our website may contain links to other related websites. Please be aware that once you leave our site we have no control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites. Further, these sites are not governed by SGF's privacy statement
You should exercise caution when submitting data to websites and look at the privacy statement applicable to the website in question.